Vice President, Product Commercialization

Location: Onsite Los Angeles, CA (Headquarters)
Scope: Global | Approximately 20–25% Travel
Compensation: $175,000- $225,000 + performance bonus

About SprintRay

SprintRay is a leader in digital dentistry, developing innovative hardware, software, and materials that transform how dental professionals deliver care. Our integrated technology enables dental practices to bring advanced digital workflows chairside, improving efficiency, expanding treatment capabilities, and enhancing the patient experience.

Our product portfolio includes three distinct lines:

• Scanner – Foundation + ScanOS: An intraoral scanning platform built around an open operating system designed to enable connected digital workflows.

• Digital Print – Nano and Pro Series: Integrated 3D printing solutions that support efficient chairside production through printing, washing, and curing.

• Digital Press – Midas: Our patented capsule-based system for same-day ceramic restorations, with more than 100,000 restorations placed across 33 countries.

As SprintRay continues to expand globally, we are building the commercial infrastructure needed to bring our technology to more clinicians, practices, and markets.

The Opportunity

We are seeking a Vice President, Product Commercialization to lead the global strategy that connects product innovation to market adoption.

This executive will own the commercial positioning, messaging, launch strategy, clinical evidence roadmap, competitive intelligence, sales enablement, and product content across SprintRay's three product lines.

Working at the intersection of Product Development, Clinical, Sales, and Regional Marketing, you will translate complex technologies into clear, compelling, and commercially actionable solutions.

You will establish the global commercialization frameworks and tools that regional teams use to execute in their respective markets. While regional marketing leaders own local campaigns, demand generation, events, and channel activation, this role owns the underlying product commercialization strategy and infrastructure that enable their success.

This is a highly strategic, cross-functional leadership opportunity for someone who has successfully commercialized complex medical technologies, built scalable global launch systems, and developed high-performing teams.

Key Responsibilities

Global Product Positioning & Messaging

• Own the global positioning and messaging architecture across SprintRay's Scanner, Digital Print, and Digital Press portfolios.

• Develop differentiated value propositions that communicate clinical benefits, technical capabilities, workflow advantages, and economic value.

• Establish consistent global messaging frameworks that regional marketing teams, distributors, sales representatives, and clinical educators can adapt for their markets.

• Continuously evolve product positioning based on product developments, clinical evidence, customer insights, competitive activity, and market trends.

• Partner with Product Management, Clinical, and Sales to ensure messaging accurately reflects product capabilities and customer needs.

• Develop timely competitive response frameworks and updated positioning guidance as market conditions change.

Product Launch Strategy & Commercial Readiness

• Own the global commercialization strategy and launch playbooks for new products, major enhancements, and feature releases across all three product lines.

• Develop comprehensive launch plans, timelines, readiness scorecards, messaging frameworks, training materials, sales enablement resources, and demo/trial strategies.

• Partner with Product Management and Finance on pricing strategy, value propositions, and commercial business cases.

• Establish scalable launch processes that support consistent execution across North America and international markets.

• Ensure regional marketing and sales teams have the resources, training, and guidance needed to successfully introduce products into their markets.

• Measure launch readiness and continuously improve commercialization processes based on field feedback and market results.

Clinical Evidence Strategy & Market Development

• Develop and lead the clinical evidence strategy across SprintRay's product portfolio.

• Identify clinical evidence gaps, research priorities, and opportunities to strengthen product differentiation and market adoption.

• Partner with Clinical, R&D, universities, researchers, and key opinion leaders (KOLs) to develop research initiatives and publication strategies.

• Oversee the clinical research and publication pipeline, from study planning and research partnerships through publication and commercial application.

• Translate clinical findings into compelling product messaging, sales tools, educational resources, and market development strategies.

• Ensure clinical evidence supports the needs of sales teams, distributors, regional marketing organizations, and dental professionals.

• Collaborate with regional teams to support effective use of clinical evidence in local education, marketing, and KOL activation.

Sales Enablement & Competitive Intelligence

• Lead the development of global sales enablement resources for direct sales teams and distributor partners.

• Build comprehensive commercial toolkits, including product sell sheets, competitive comparisons, objection-handling guides, ROI calculators, clinical workflow guides, demonstration scripts, and competitive battle cards.

• Establish a centralized competitive intelligence framework to monitor market trends, emerging technologies, product launches, and competitor positioning.

• Partner with regional marketing and sales leadership to ensure materials address real customer questions, objections, and buying considerations.

• Create scalable tools that can be localized and adapted across international markets.

• Measure adoption, effectiveness, and usability of sales enablement resources, incorporating field feedback into continuous improvement.

Content Strategy & Production

• Lead the centralized Content Team responsible for developing technical, clinical, educational, and commercial content across SprintRay's product portfolio.

• Establish the content strategy, priorities, and production roadmap in alignment with product launches, clinical evidence initiatives, and regional commercial needs.

• Oversee the development of product tutorials, clinical case studies, technical documentation, workflow guides, demonstration videos, launch content, white papers, and educational resources.

• Partner closely with the Creative & Brand team to ensure content aligns with SprintRay's brand identity and visual standards.

• Define the commercial objectives, messaging, target audiences, and technical requirements for content development.

• Implement scalable content processes that support multiple product lines and global market requirements.

Product Portfolio Leadership

Lead commercialization across three product lines, each supported by a dedicated Product Commercialization Manager:

Scanner – Foundation + ScanOS

• Develop positioning for ScanOS as an open digital scanning platform and Foundation as its initial hardware solution.

• Build the commercialization strategy supporting both platform adoption and device sales.

• Equip regional teams to communicate the benefits of connected scanning workflows and differentiated platform capabilities.

Digital Print – Nano and Pro Series

• Develop differentiated positioning for SprintRay's compact and full-scale chairside 3D printing solutions.

• Communicate the clinical, operational, and economic benefits of each workflow.

• Build commercialization strategies that address different customer needs, practice sizes, and use cases.

Digital Press – Midas

• Lead global commercialization strategy for SprintRay's capsule-based ceramic restoration system.

• Strengthen competitive differentiation through clinical evidence, product positioning, and workflow education.

• Develop sales enablement and clinical content that support broader adoption of same-day ceramic restoration workflows.

Executive Leadership & Cross-Functional Collaboration

• Serve as a member of SprintRay's executive leadership team, reporting directly to the CEO.

• Partner closely with the Chief Product Officer to align commercialization priorities with product strategy, development roadmaps, and customer needs.

• Work with Product Management, R&D, Engineering, and Clinical teams early in the product development lifecycle to ensure commercial readiness.

• Build strong partnerships with regional marketing leaders to ensure global strategies and tools translate into effective local execution.

• Collaborate with Sales leadership to understand customer needs, competitive challenges, and opportunities to improve commercial effectiveness.

• Partner with the Creative & Brand organization to align commercial messaging with visual identity and content production.

• Lead, coach, and develop three Product Commercialization Managers and a centralized Content Team.

• Establish clear accountability, performance expectations, operating processes, and cross-functional collaboration across the commercialization organization.

Measures of Success

Success in this role will be measured by the effectiveness, readiness, and adoption of SprintRay's global commercialization infrastructure, including:

• Product Launch Readiness: Timely delivery of complete commercialization toolkits, including positioning, messaging, training, clinical evidence, and sales enablement resources.

• Sales Enablement Adoption: Utilization and effectiveness of commercial materials across regional marketing, direct sales, and distributor teams.

• Clinical Evidence Development: Progress against research priorities, active studies, publication milestones, and clinical research partnerships.

• Competitive Responsiveness: Speed and effectiveness of updated positioning, competitive intelligence, and sales guidance.

• Regional Team Effectiveness: Quality, usability, and timeliness of commercialization resources provided to regional marketing organizations.

Qualifications & Experience

Required Qualifications

• Significant progressive leadership experience in product marketing, product commercialization, global marketing strategy, or related commercial leadership roles.

• Demonstrated success commercializing complex products involving hardware, software, consumables, and clinical or regulatory considerations.

• Strong experience in medical devices, dental technology, healthcare technology, or similarly complex regulated-product environments.

• Proven ability to develop and execute global product commercialization strategies across multiple product lines.

• Experience building scalable product launch frameworks, messaging architectures, and sales enablement systems.

• Demonstrated experience developing or leading clinical evidence strategies, including collaboration with researchers, clinical experts, and KOLs.

• Strong understanding of competitive intelligence, product differentiation, pricing strategy, and value-based commercialization.

• Experience supporting global and regional teams, including indirect distribution and direct sales models.

• Proven ability to build, lead, and develop high-performing, cross-functional teams.

• Strong executive communication, strategic planning, analytical, and financial decision-making skills.

• Ability to collaborate effectively with Product Management, Engineering, R&D, Clinical, Sales, and Marketing leadership.

• Willingness to travel approximately 20–25%.

Preferred Qualifications

• Experience in dental technology, medical devices, surgical technologies, or clinical workflow solutions.

• Experience commercializing products with recurring consumables or software-enabled revenue models.

• Experience developing global clinical research and publication strategies.

• Experience launching new product categories or driving adoption of emerging technologies.

• Experience working across North America, EMEA, APAC, and Latin America.

• Experience building or transforming product commercialization functions within high-growth organizations.

What We're Looking For

The ideal candidate is a strategic builder who combines technical and clinical understanding with strong commercial instincts.

You understand that successful commercialization requires more than a compelling product launch. It requires an integrated system of product positioning, clinical evidence, competitive differentiation, training, and sales enablement that regional teams can execute consistently.

You can balance the needs of a mature product portfolio with emerging technologies that require category development and market education.

You are equally comfortable partnering with engineers and clinical researchers, presenting commercial strategies to executive leadership, and translating complex product capabilities into clear tools that help sales teams succeed.

Most importantly, you know how to build the strategy, systems, and teams that enable sustainable global growth.

Why Join SprintRay?

• Shape Global Commercialization: Build the commercial architecture supporting three innovative product lines across international markets.

• Bring Meaningful Innovation to Market: Help expand adoption of technologies transforming digital dentistry and chairside patient care.

• Lead Clinical Market Development: Build the evidence-based commercialization strategies that support clinician confidence and product adoption.

• Partner Directly with Executive Leadership: Work closely with SprintRay's CEO, Chief Product Officer, and global commercial leaders.

• Build and Lead: Develop a dedicated commercialization organization and scalable systems that support continued international growth.

• Make a Lasting Impact: Play a central role in how SprintRay's technologies are positioned, launched, understood, and adopted worldwide.